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Parent
Communication Campaign

Empowering Parents to Empower Their Teens

Hi, Parents!

 

You love your kids and want the best for them, and so do we!

 

Here, at the Pledge for Life Partnership, we know the important role you play in the life of your teen, and we value their success and yours.

 

A vital component of that success is open and honest communication between you and your child. Having ongoing conversations about tough topics is particularly important, especially as life presents new challenges in the teen years. Our communication campaign is designed with that in mind - to help equip you to empower your teen to navigate life's ups and down in positive ways and successfully avoid underage drinking in the process.

Portrait of Mother and Son

Campaign Objectives

+ Increase the percentage of Illinois middle school and high school youth who report their parents have talked to them in the past year about not using alcohol.​

+ Increase the percentage of Illinois middle school and high school youth who believe they would get caught always or most of the time by their parents if they drank beer, wine, or hard liquor without their parents' permission and supervision.

'24-'25 Campaign Theme

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Campaign Mailers

Additional Resources

SAMHSA’s new “Talk. They Hear You.” campaign mobile app helps parents prepare for important conversations they may ever have with their kids.

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The Consequences of Underage Drinking

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ReThink Drinking  Tools, Alcohol and Your Health

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Alcohol and You: An Interactive Body - a look at how alcohol impacts your body.

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Further Resources

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